Marketing Executive - Betting

ABOUT THE RACECOURSE:

Ascot Racecourse is horse racing's most iconic venue, with the Royal Meeting the world's most famous and watched festival.  Royal Ascot broadcast to over 200 countries with audiences in the many millions, has a history spanning over 300 years and is the cornerstone of the British social scene.  Its unique blend of top-class racing, fashion, fine dining, pageantry and glamour make it a Place Like Nowhere Else.  With other stunning racedays and a year-round calendar of events to support, Ascot is a flourishing business and a fantastic place to develop your career. 

THE ROLE:

Ascot is looking for a self-motivated and bright marketing executive with betting experience to support delivery of the Bet With Ascot brand as it moves into year two.  The role will fir within the B2C Marketing Team.

  • Support the delivery of annual sales, brand and customer experience targets for Bet With Ascot
  • Support delivery of the annual Bet With Ascot marketing and communications plan (within gambling commission guidelines) both in the lead up to, and during racedays
  • Liaise with international betting partners to support their marketing plans and provide assets as necessary
  • Work with the Finance and Betting Teams to provide customer betting behavioural insight by analysing raceday trends and figures
  • Support delivery of data capture initiatives through Bet With Ascot and other raceday products as necessary
  • Support the wider marketing department as necessary
  • Work with the Content Team to brief Bet With Ascot activity into raceday marketing channels
  • Work with the Betting and Operations departments to put raceday betting promotions in place
  • Track and report on the performance of Bet With Ascot marketing activities
  • Work with international betting partners to share Bet With Ascot assets and maximise the value of partners' marketing campaigns to Ascot
  • Ensure responsible gambling initiatives are delivered as part of the Bet With Ascot marketing plan
  • Support with creation of Plan Your Day emails and collateral to promote Bet With Ascot marketing plan
  • Produce Bet With Ascot marketing collateral
  • Support with generating Bet With Ascot insights and distributing them across departments to turn insight into positive change
  • Support wider raceday marketing as necessary 
  • Actively monitor personal performance at work, looking to consistently contribute to personal objectives and team goals, and focus own activities accordingly
  • Undertake other tasks that from time to time may be allocated to the jobholder that are appropriate to the level/grade of the job
  • Comply with all relevant Ascot policy and procedures, including those relating to Health and Safety, Data Protection, IT usage etc
  • Support racedays as applicable
  • Such other duties as the Company may, at times, reasonable require 

IDEAL CANDIDATE FOR THE ROLE:

  • A minimum of two years' experience in a betting marketing role, with the ability to demonstrate high quality marketing communications output
  • An understanding of the principles of marketing communications and brand management
  • An understanding of, and prior working experience in betting and its application in a horse racing environment
  • Commercially minded/enjoys maximising sales opportunities
  • Ability to demonstrate creativity and excellence in content creation
  • Evidence of resilient, tenacious and action orientated approach, focused on achieving successful outcomes
  • Ability to build and manage multiple stakeholder relationships
  • Excellent communicator/persuader both internally and externally
  • Unparalleled attention to detail
  • Standard professional level IT skills
  • Prior experience of Dot mailer, and Microsoft Dynamics would be advantageous 
  • Enjoys personal accountability
  • An excellent communicator both written and verbal with attention to detail
  • Excellent organisational skills with the ability to multi-task and manage time appropriately
  • Creative
  • Lateral thinker
  • Self-motivated with the ability to work well within a small team
  • Ability to work well under own motivation without close supervision
  • Good organisational skills
  • Ability to prioritise around commercial objectives
  • Ability to influence both internal and external stakeholders
  • Confidence in building relationships
  • An interest in sport.  Racing interest preferred
  • A strong understanding of brand dynamics and consumer trends a distinct advantage
  • Ability to demonstrate appreciation for operational attention to detail
  • Team player, positive, outgoing personality 

BENEFITS AVAILABLE TO THE ROLE:

Alongside a very competitive salary, you will be able to take advantage of a great package. We offer complimentary tickets for each race day that you can give to friends or family, discounts in selected stores on Ascot High Street, as well as Pension Scheme and Life Assurance. We are also keen to support employees with opportunities to grow and develop within Ascot Racecourse.

 

Agency Support: We would like to thank you for wanting to support us with this role, however we are keen to utilise our own resources.